Open air scent co.
Culture, smell, and vibes combined
Throughout my career both in studio and freelance there have been times where a client wanted nothing more than a logo and supporting graphics. Here are a few of my favourite branding projects where they were smaller but powerful.
logo design
branding
illustration
Art Direction
Honorable Mention at 2023 IDAs
~
Honorable Mention at 2023 IDAs ~
The Problem
While typically a feminine space, Open Air wanted to target a primarily male audience with their high-end candles. Our client wanted the logo to encapsulate the vibe of the smell permeating the room as music played, as he viewed his candles as a part of a setting that amplified the space you were in.
Solution
After discussions with the client, I worked on a few designs that pulled from inspirations he had while also playing with how scent could be shown. How to play with the stacking or arrangement, after only a couple rounds he found the logo he wanted.
