EVE
A landing page is just the start
This women-focused investment firm wanted to invite people to join their community, after going through several other branding options this LP gave them their first concrete look and feel.
Web Design
Visual Developement
Illustration
Art Direction
Prototyping
Social Media
The Problem
Their previous LP was bare and lacked a sense of space and belonging. They didn’t have a sense of establishment or a way for people to get to learn about who they are. They also wanted to completely avoid any photos of people, as previous landing pages done by other designers felt too “stock” to them.
Opportunities
Avoiding photos allowed me to explore the idea of what could be spoken to abstractly. Circles coming together with patterns, illustrations that invited people into the world of crypto. I got to play around with the expectations for Web3 and let the LP talk to their core audience: women and AFAB people who are just starting to understand crypto.
Custom Illustrations Add Comfort
Both of these custom drawings were done between Illustrator and Figma itself, using the same settings for textures that appear on backgrounds allowed them to live and breath with the same visual language.
Visual Development Expands Into More Digital Assets
With time I also developed additional graphics and pieces combining extra pieces that were developed by other team members and while working on the additional page for their video backlog. This included finding new gradients to use and additional expansion from the LP.
