BERA.AI
Updating a brand system to fit the needs
BERA.ai allows brands to track and monitor their ROI with a large array of data sets. Having worked with previous agencies they were coming forward to unify their vision with what the Executive suite wanted and expand into new types of assets they previously hadn’t had.
Visual Design
Layout
Print Design
Art Direction
Brand Expansion
Social Media
2nd place in 2022 Vega Awards
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2nd place in IDAs 2022
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3rd place in 2021 at Vega Awards
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2nd place in 2022 Vega Awards ~ 2nd place in IDAs 2022 ~ 3rd place in 2021 at Vega Awards ~
The Problem
BERA had a style guide with colors, fonts, and some shapes but had a disconnect with where their products were going and where they had explored with previous agencies. Having no templates, style guides, or decks that matched their updated product UI they felt disconnected from themselves.
Opportunities
The few bits we were given were like fun mid-century modern puzzle pieces with bright colors that added pop. After discussions with stakeholders in marketing, sales, and the C-Suite we knew they wanted to be dark mode, digital-first, and have certain colors tied to particular branches of their company.
Setting systems
With no systems in place I used an initial one sheet seen above to expand to white papers and a ## page book to be used as an educational tool and given to potential clients and thought leaders in the marketing space.
